Plant-Based Juniors

Plant-Based Juniors was founded by registered dietitians Alex Caspero and Whitney English Tabaie (Whitney E. RD) to help families raise healthy, plant-forward kids. I refreshed the brand and developed a sub-brand for parents and health professionals seeking evidence-based pediatric nutrition, then carried both through a new website, apparel, and marketing materials.

Scope

Brand Refresh
Art Direction
Custom Website Design

Objective

Website