Bow & Brooklyn
Bow & Brooklyn was a fine jewelry brand created in collaboration with Courtney Shields, built around the idea that jewelry should feel personal, timeless, and emotionally connected. The project spanned brand identity, custom web design, packaging, art direction, and email marketing — creating a cohesive experience across every customer touchpoint. The identity system centered around a refined monogram designed to scale seamlessly across jewelry engravings, packaging, and digital applications while subtly referencing the brand’s namesake through the shape of a bow.
Creating the brand mark was such a beautiful process. Being that the name had two B's I wanted to take advantage of that fact and simplify it to just one. Knowing the future applications of this mark would potentially be on pieces of jewelry and it needed to hold up very small, it was imperative I come up with a solution that was able to fit in small spaces and still make a memorable impact. With the addition of the ampersand I was able to position it on it's side to create the effect that it was a bow for Bow & Brooklyn.
