The NE Guide

The New England Guide was a full rebrand and website redesign that transformed Jess Kirby’s lifestyle blog into a more intentional, evergreen editorial platform centered around travel, discovery, and New England living. Designed around how users naturally plan trips, the experience organizes content by season, state, activity, landscape, and location to create a more intuitive and discoverable user journey. The result is a visually driven, content-rich platform designed to simplify exploration, support long-term growth, and keep users coming back.