Dani Austin may have 2.1 million followers on Instagram but her business is serving others. Using her reach to practice philanthropy, the brand refresh had to be unique, evoke feelings of fun and capture the genuine light-hearted, positive vibe that Dani brings to others.
A custom visual category slider was designed for the top of the site to organize the influencers posts, stories, and content that she posted to her blog. Helping to keep her the face of the brand.
Case Study
Before Courtney Shield's went on to co-found DIBS, we rebranded to help her accomplish her five year plan. Talk about #goals.
Explore project
Dani Austin may be an influencer but her business is different. In addition to sustaining a company, her and her team try and tell a fluid, unique, and philanthropic story everyday for her followers to enjoy. We wanted the new brand and site to not only be unique but to evoke feelings of fun and capture the genuine and light-hearted vibe that Dani brings to the table.